“This is a hands-on guide to making your company a compelling marketplace force.”—Industry Week  

Every great company, no matter how large or small, has as its core a compelling vision. Beyond Entrepreneurship explains step by step how any firm can develop this vision and achieve enduring greatness. It provides a complete blueprint for steering your company to success.

Packed with real-world examples of firms that have grown and attained corporate greatness—including Nike, L.L. Bean, Mrs. Fields’ Cookies, Sony, and FedEx—this inspirational yet practical book . . .

·         Covers in depth the five key elements common to all great enduring companies
·         Shows how to lay a foundation for greatness while a company is still small and adaptable . . . how to set values, purpose, and mission, and instill them into the very roots of your organization
·         Demonstrates how to develop the most effective leadership style for your specific situation
·         Shows how to translate vision into effective day-to-day business tactics –and how to foster consistent tactical excellence in everything your company does
·         Explains how to resolve the critical strategic issues faced by every small and mid-sized firm
·         Prevents a set of concepts—and a host of practical techniques—for stimulating creativity and maintaining innovation as the company evolves

“Beyond Entrepreneurship is a blueprint for becoming great.” –Entrepreneur Magazine